This year Nails Inc have collaborated with Breast Cancer Campaign to produce a limited edition nail polish for their ‘Paint your Pinkie Pink’ cause. The campaign aims to raise both funds and awareness for the work of Breast Cancer Campaign’s Tissue Bank.
The Tissue Bank was established to allow scientists to study the donated samples from breast cancer patients in the UK and researching not only how and why breast cancer develops but also the best possible treatments for it. In the UK around 48,000 women and 340 men are diagnosed with the disease every year and every month 1000 women die of breast cancer. With such alarming figures, Nails Inc wants everyone to show support and take action by lacquering up our pinkies with their Pinkie Pink polish which looks like the perfect pink glitter to brighten up our moods as we say goodbye to our British summer; or lack thereof.
With support from celebrities such as Sugababe Heidi Range, Jessie J, Matthew Williamson and Russell Brand, Nails Inc are encouraging everyone, male and female to take part in their campaign. To get involved,
Paint your pinkie with their ‘Pinkie Pink’ glitter polish
Photograph your pink pinkie in your best nail pose
Post your photo on Facebook, tweet @nailsinc@BCCampaign #PinkiePink or Email
Pinkie Pink retails for £11 and £1 from every polish sold will be donated to the Breast Cancer Campaign. The polish will be available from mid-September in Nails Inc stores but you can pre-order it now online at Nails Inc.