After much anticipation, the Essie Madison Ave-hue collection has finally been released in the UK. The collection is comprised of six new colours and I’m overly keen to see what these delectable hues look like on my nails.
The collection encapsulates the feeling of what are arguably the greatest shopping destinations on earth. Eternally cool and imperial Munich is an urbane grey, avenue maintain recalls the striking blue of the Parisian sky on a perfect spring day. Attention fashion influencers: flights of fancy are departing now. First stop: London. Teeming with style, finding new friends (and the perfect boyfriend jean) is a snap- it’s easy to bond with whomever
Hip Anema, Maximillian Strauss Her, Avenue Maintain, Bond With Whomever, Go Ginza, Madison Ave-hue
Hip Anema is a vivid coral-ly red based colour with a creme finish. This polish applied very well with two coats for full coverage. Although this bright red is not a typical ‘Spring’ colour, it works well with the rest of the collection.
Maximillian Strasse Her is a muted greyish green with a creme finish. It is easily one of my favourites from this collection. It is perfect colour for these cold rainy days in London. It applied slightly streaky with the first coat but with a thick second coat it gave me full coverage.
Avenue Maintain is a light blue creme. It is a cross between a cornflower and a periwinkle blue. The formula was the thickest in comparison with the others in the collection. With two thin coats, I had full coverage.
Bond With Whomever is a gorgeous cool toned lilac creme and applied like a dream with two even coats. I liked this colour also as it wasn’t too pale but rich enough to bring some much needed warmth back to my fingertips.
Go Ginza despite being described by Essie as a ‘soft cherry blossom pink’ appeared to be more of a lavender blush creme. This pastel shade was a bit tricky applying the first coat as it was quite streaky in places. Needed three coats to create an opaque finish.
Madison Ave-hue the ‘star’ of the collection, is a pretty fuchsia pink filled with subtle shimmer. This playful pink is very pigmented with an impressive first coat. I applied two in the shots above and sealed with a topcoat. The formula is self-leveling and the shimmer not only adds depth but also makes the colour very forgiving on ridged nails.
Overall I was pleased with the collection. Although the theme for the collection is influenced by some of the major shopping cities worldwide, I think the colours are reminiscent of pretty flowers beginning to bloom in Spring. Pastel colours are always popular in Spring but I think this mix of pastel and bright coloured hues works great for this collection.
Availability: Launches March worldwide
Price: £8 GBP/ $8 USD 13.5ml